We believe the recruitment industry isn't keeping up with the pace of advertising.
Chapter 2 is a consumer grade talent advertising agency. We use a combination of marketing and recruitment methodology to attract and acquire the best talent, that isn’t looking.
Social media and content creation has opened the doors to more opportunities than ever to engage with talent.
If content and social media is not part of your talent acquisition strategy, you’re behind the times.
Don't just take our word for it....
73% of candidates are passive job-seekers (i.e. they aren’t looking) – HR Cloud.
80% of HR Leaders say employee branding has significant impact on their ability to attract talent – Small Biz Genius.
According to LinkedIn 75% of candidates research a company online before applying for a job, researching their social media channels, company website and reviews. This has led to significant investment from companies in their social media content and management.