Leveraging our tech stack, Chapter 2 introduced Cord at a discounted cost of £6,000 over 6 months. Data from Horsefly enabled simpler yet effective searches for competitive roles such as Cloud Infrastructure Engineer. By removing ‘cloud’ from the job title, and ‘azure’ from the skill set section, a wider talent pool was immediately attracted. Chapter 2 now identify talent across the technology, marketing and change functions and contribute to the wider success and ongoing development of the recruitment function at Octopus Investments. Chapter 2 provided Personal Branding workshops for Hiring Managers, offering templates for LinkedIn hiring posts that increased direct responses for advertised roles. Branded social media assets were created for LinkedIn to differentiate Octopus Investments from The Octopus Group, also enhancing their Employer Brand to emphasise their B Corp status. On the strength of this collaboration, we were also shortlisted as a finalist at the 2022 FIRM Awards in the category of Best Supplier Partnership.