Collinson - Candidate Conversion Case Study

The Problem  

Collinson needed to fill a large number of newly opened Product roles.  

The Solution

Chapter 2 created a series of videos featuring current Product and Innovation people to raise the profile of the department and roles. This included a “Day in the Life of Bhavesh” video and “Meet the Product Team” quiz.  

The Results

  • 35% increase in career site visits  
  • 25% increase in page views   
  • 30% increase in applications