Bringing an EVP to Life

The Problem  

Centrica wanted to be considered an employer of choice and bring its EVP to life. It chose to partner with Chapter 2 to make this happen.  

The Solution

Chapter 2 has delivered on core programmes at Centrica – including Early Careers, Apprenticeships, and Pathways – creating content that engages the audience and animates the Centrica brand, showcasing its values and company culture.  

We created an EVP film without the need for new filming. Using existing footage, we combined this with animation and used AI tools to create missing sections, backgrounds, and voiceovers.  

The Results

In 6 months, our work with Centrica has:  

  • Been nominated for a British Diversity Award  
  • Encouraged a 17% increase in the number of female engineers' applications