Talent-Ed | Episode 2 – Nationwide’s Tom PortingaleLast Updated: 07/01/2021
In episode two of Talent-Ed, Leo talks to Tom Portingale, who heads up employer branding for the UK’s biggest building society.
Tom started his career in journalism, before moving into press and media relations.
He joined Nationwide over five years ago. He has led the employer branding team for the past two years and is responsible for attracting candidates to an organisation that fields over 90,000 applications per year.
Sneak peek – Employee advocacy is integral to a strong employer brand
Leo and Tom discuss:
- Nationwide’s employer branding strategy (03:00)
- why it’s important businesses think about content ‘design’ as well as marketing (12:30)
- the power of employee advocacy in building candidate audiences (24:40)
- and why off-boarding is important for building a credible employer and consumer brand (28:40).